TCPRA Fall 2007 Conference ScheduleGATLINBURG
(Times listed are Eastern Standard Time)
Wednesday, November 73:30-5:00—Room check-in and conference registration in the Glenstone lobby.
This time is set aside for you to check into your room and get acquainted with the lodge.
We’ll have a table set up in the lobby and present you with a conference packet that will include your breakfast and lunch vouchers. Please bring your $75.00 per person registration fee if you have not already mailed it to Kim Chaudoin at Lipscomb.
4:00 to 5:00—Welcome reception
Beginning at 4:00, we will have beverages and light snacks in Dogwood One—which is the location of our opening session.
5:00 to 6:30—Opening session and keynote address (Dogwood 1)
We’ll have some brief recognitions and opening remarks and then go right into our first keynote address (see below) we will continue to have beverages and light snacks in the back of the room and water and mints will be on table, but dinner is not provided this evening.
Keynote #1 Topic: Real Simple Syndication (RSS) feeds are quickly becoming a standard feature on college and university websites. RSS is often used to distribute personalized, time-sensitive news and information. However, RSS can play a much more critical role on campus, helping to ensure the safety of life and limb, if successfully integrated into the institution’s communication and business continuation processes. This presentation demonstrates how RSS takes routine web publishing one step further, allowing you to reach 97% of your affected audience within minutes of a campus emergency or crisis situation.
Speaker Bio: John E. Schwartz, Regional Director for OmniUpdate, Inc., currently works in the growing field of web content management software, and brings over 20 year of experience in the use of technology in Higher Education. Previously, he was the Western Director of Sales for Teton Data System’s medical database product StatRef. In this role, he was involved in the company’s transition from a desktop application to an internet-based enterprise solution. Under his leadership, this solution was eventually adopted by all western regional medical teaching institutions.
6:30 to ??--Dinner on your own. Socialize and enjoy downtown Gatlinburg.
The Glenstone Lodge is within walking distance of downtown Gatlinburg. We’ll have restaurant suggestions and some folks going to specific locations. Please plan to join one of the groups and enjoy dinner on the strip.
Thursday, November 87:30 to 9:00 a.m.—Breakfast
A breakfast buffet will be available anytime between 7:30 and 9:00 in the patio restaurant. You must present a voucher that will be included in your registration packet. The cost of breakfast is included with your registration fee. Breakfast includes: Omelets and waffles (cooked to order by chef) Fresh scrambled eggs, biscuits and gravy, home fried potatoes, homemade grits, baked cinnamon apples, Tennessee sausage, crisp bacon, assorted pastries, fresh fruit, assorted juices and choice of beverage.
9:15 to 10:30 a.m.—Concurrent sessions
Please choose to attend one of the two sessions listed below.
Session Topic: Coping with Alert Systems and Emergency Communication issues
(Dogwood 1)
Listen to a small panel of colleagues talk about their recent experiences with emergency communication issues and join in the discussion. Topics to be included: the UofM shooting death, MTSU dorm attack, and more. Issues include text messaging and other alert systems, PR’s role in campus safety programs, who does what in an emergency, and other issues. Find out what other schools are doing and bring best-practice examples to share.
Session Topic: Practical Photography Techniques
(Meet in Dogwood 2)
A demonstration of techniques for lighting and posing informal portraits supplementing
the existing light with simple and quick to set up additional lighting. This demonstration will be done in areas that would represent a typical university common area or office and will include access to indoor and possibly outdoor areas to make portraits and allow the participants to try the techniques with their cameras. The participants will act as both subjects and photographers. Session limited to no more than a dozen participants.
Speaker Bio: Dean is a Tennessee native and has been a Tennessee Tech photographer for 26 years. His special areas of interest are aerial photography and capturing performers at work. As director of Photographic Services he makes photos of university events as well as working with designers to illustrate publications.
10:30 to 10:45—Break
Fresh coffee and water will be available in Dogwood 1
10:45 to Noon—Concurrent Sessions
Please choose to attend one of the two sessions listed below.
Session Topic: I got strategic...Now what?
(Dogwood 1)
A coordinated and consistent message is necessary to develop and maintain the proper perception of a university and support its strategic objectives. How is that possible when (sometimes) the right hand doesn’t know what the left hand is doing?
Join Bud Grimes, director of University Relations at UT-Martin, and Doug Williams, Executive Director of Marketing and Communications at Middle Tennessee State University, as they discuss the pleasures and the pitfalls of the research, planning and marketing efforts at their respective universities.
Session to include their recent experiences with Stamats, considered by some to be the premier consulting, research and marketing firm that specializes in helping higher ed clients; the good, bad and the ugly in selecting and working with an ad agency; and the costs (both financial and otherwise) in coordinating a statewide ad campaign.
Session Topic: Project management—Basecamp style
(Dogwood 2)
Communication is what every client on your campus craves! It's what validates them and provides the customer service necessary for a satisfied customer. How can you possibly pull off returning every phone call, meeting with every client, managing your designers, & still get the job itself done while constantly keeping your clients informed on their progress? Whether your campus is large or small this process is important and unique for everyone. This session will introduce an online interactive project management tool called Basecamp. It creates the constant interactive communication your client craves while working in tandem with your office's databases and internal project workflow. Also, feel free to bring your own process suggestions for open discussion!
Speaker Bio: April Lyons is the Creative Services Supervisor for the Office of Communications at Belmont University. Her management of each project involves coordination between client, designer and outside vendors while protecting the brand integrity of the university. In addition, she is an adjunct instructor of Design Administration, the advisor of Belmont's student AIGA chapter, and is on the Board of Directors in the Entrepreneurship department serving as the advisor of BLVD design. BLVD design is a student run graphic design studio in partnership between the Art and Entrepreneurship departments at Belmont.
Noon to 1:30—Lunch
Lunch will be available in the patio restaurant. The cost of lunch is included in your registration fee, but you must present the voucher from your registration packet. Lunch includes a New York deli Buffet, a cup of chicken noodle soup, relish trays, potato salad,
Cole slaw, sliced ham, turkey breast, roast sirloin of beef, assorted cheeses and bread and choice of carrot cake or Boston cream pie.
1:30 to 2:45—Concurrent sessions
Please choose to attend one of the two sessions listed below.
Session Topic: Best Practices for the Web in a 2.0 World
(Dogwood 1)
This is a big topic so we’ll set the stage for Thursday’s keynote address by looking at some of the high points like: rich content, user control, self service,wikis, VoIP, ppc, cpc, blogging, ajax... How do these apply to managing communication in a higher education environment and how can they be used to your advantage?
Speaker Bio: Jim Wolfe
Jim has been involved with higher education for over 20 years, as a university trustee and consultant. While the majority of his work is in corporate brand development and marketing, it carries over into the campus environment. He is a member of CASE and has presented at various conferences including the CASE International Assembly. He also serves as a judge for CASE Circle of Excellence Awards.
Session Topic: Managing Media clips.
(Dogwood 2)
Tracking the success of press releases and media pitches can be a
challenge. Learn how one university combines clipping services, media
tracking services, Google news alerts and a simple database system to
track media successes on a small budget.
Speaker Bio: Janel Shoun is the media relations manager At Lipscomb University. She
holds a bachelor of science in communications from the University of
Tennessee in Knoxville and is working on a master's degree from Austin
Peay State University. She has worked for several newspapers including
the Naples Daily News in Florida, the Andalusia Star-News in Alabama and
the Nashville Banner and Williamson A.M. in Nashville.
2:45 to 3:00—Break
Join us in Dogwood 1 for an afternoon snack that will include a variety of soft drinks and fresh baked chocolate chip cookies.
3:00 to 4:15 Single Session (Dogwood 1)
Session Topic: Keeping Up with Keeping Up:
Staying on Track with New and Emerging Technologies
If you think that email is the latest and greatest in communication tools, you will want to join this fast paced tour around some of the leading examples of Web 2.0 technology. After the tour, you will learn how to create your own "techno-news" portal to keep up with what is new and emerging in web technologies.
Speaker Bio: Audrey Williams is the Senior Instructional Technology Specialist at Pellissippi State Technical Community College in Knoxville, Tennessee and has been involved in distance education and instructional technology for over twenty years. Currently her efforts are focused on faculty and staff development and planning for the growth and support of current and emerging instructional technologies.
She has an M.S. in Education and an M.S. in Information Science from The University of Tennessee. Prior to Pellissippi State, she was the education coordinator at the American Museum of Science and Energy in Oak Ridge, Tennessee and is a co-founder of a national science outreach educators network through the Association of Science-Technology Centers. She has also taught courses in educational technology for Pellissippi State and Tennessee Technological University.Her most recent publication is in Plan to Learn: Case Studies in eLearning Project Management, produced by the Canadian eLearning Enterprise Alliance.
5:00 to 6:30—Dinner, closing keynote address and door prizes. (Azalea Room)
Dinner will be served at 5:00p.m. and will include: 5 oz. beef filet AND breast of chicken, cup of soup, tossed garden salad, choice of dressing, fresh baked rolls, twice baked potato, sautéed vegetable medley, triple chocolate layer cake or Dutch apple crisp, choice of beverage. Once dinner begins, we will begin our keynote address (see below.) After that keynote, we will have a few brief announcements and awarding of door prizes. The evening will then be open for additional socializing.
Keynote #2 Topic:
Web 2.0 and Online Social Networking: Connection Challenges for Higher Education
An overview on connecting with Generation Y and Millennials. This important demographic group does not generally respond to traditional methodologies. We will develop a profile of the age category and review the online social networking phenomena that is being referred to as “Web 2.0” This session is a non-technical approach to a rapidly-changing environment which is critical for successful communications.
Speaker Bio: Jim Wolfe, Principal
Jim has been involved with higher education for over 20 years, as a university trustee and consultant. While the majority of his work is in corporate brand development and marketing, it carries over into the campus environment. He is a member of CASE and has presented at various conferences including the CASE International Assembly. He also serves as a judge for CASE Circle of Excellence Awards.
Brainstorm
Brainstorm is a branding and design firm dedicated to bringing ideas and solutions to clients’ communication needs. This is accomplished by combining creative strategy and brand building methodology with an integrated, tactical approach through new media and print platforms. Interactive development and strategic services for web marketing
are included in the integration with new media. Brainstorm has also developed a proprietary, web-based methodology called THINK benefit™ for creating benefit-based key messages that resonate with target demographic groups.
Brainstorm was established in September of 1995 and is headquartered in Indianapolis while serving clients nationwide. Their work has been recognized in U.S. News and World Report, the Chronicle of Higher Education, the Council on Foundations, The Indianapolis Star, and others.
Friday, November 9Check-out by 10:00 a.m.—Unless you are planning to stay the weekend. Remember that reduced conference rates apply if you are planning to stay.
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