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A communications career in higher education spans many disciplines and skill areas. As a practitioner, you must combine elements of marketing, journalism, public relations, advertising, broadcasting and government relations. Add to this a mastery of changing technology, a deep-rooted understanding of the foundations of educational philosophy and a clear vision of your institution's goals - both today and tomorrow - and you have the qualities that make a career in higher education communications so dynamic and rewarding.

While no institution is identical to yours, there are issues and challenges that communicators in an array of higher education settings have in common. The Tennessee College Public Relations Association exists to explore these commonalities. Formed in 1975, TCPRA is an alliance of communicators who represent the colleges and universities, public and private, two-year technical schools, technology centers and community colleges that together define higher education in Tennessee.

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Thank you all for making this year's conference so wonderful. It was great to see you all!


Conference week! What are you most looking forward to at this year's Meeting in the Mountains?


Thanks to everyone who entered this year's contest. With the number of entries (210), the judges are going to be quite busy.


TCPRA President Amy Blakely and Treasurer Tami Wallace were at the Park Vista this morning going over details for next months conference. They snapped these pics from the hotel. We're excited to see everyone there!

Remember, even though the conference hotel rate deadline has passed, there is still time to register for this year's conference.


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